Dan in his basement, working on a prototype.
WHO WE ARE
Our story begins in the summer of 2015 in northern Sweden, in the beautiful city of Umeå. It was there where the first prototypes of our bamboo bikes were created by Dan Vasc, the founder of the company, with the contribution of Odd Åsberg, a Swedish entrepreneur. The first units were manufactured in Dan’s basement. Later, the production was moved to a local workshop, belonging to a private school. There they kindly provided Dan with more space and equipment to further improve his prototypes, with Odds help. Our company was founded in January 2019, in the city of Cluj, Romania, right in the very heart of Transylvania.
The first prototypes were beautiful and strong, but still not perfect. Like any other organic material, bamboo absorbs moisture into its structure. It also releases it, depending on the relative air humidity. This creates tension in the tubes, making them prone to cracking or splitting. Luckily, at the time Dan was a research engineer at Umeå university, at the department of Medical Biochemistry and Biophysics (find out more about Dan’s research: www.umu.se/en/research/groups/tor-ny). Using his solid knowledge in molecular biology, Dan could benefit from all the infrastructure his lab had to offer him.
Dan started looking for the physical and chemical properties of bamboo that he could exploit, in order to make it stable over time. This would protect bamboo from mold, bugs and humidity variations. As this was an exploratory journey, Dan used his savings to rent all the costly hardware needed for the experiments. Shortly before using up all his funds, Dan discovered the solution in the form of a special oil, developed from highly specialized natural and non-toxic ingredients, such as several unsaturated fatty acids e.g. 9,11,13-octadecatrienoic acid. The oil acts on the sugar molecules in the bamboo through a process called polymerization. This makes the bamboo unappetizing for mold and bugs and resistant to humidity changes. As a consequence, this strong natural material becomes even stronger and highly durable. A dedicated section on the science behind our bikes will be soon available on the blog.
ORIGINS OF THE NAME
Divera is an anagram of two words with Latin origin: “Diva” meaning mistress of the house, and “Era”, meaning Goddess (or mistress of the house, depending on the context). Dan chose this name for the company because he describes his bikes as being feminine, elegant, as well as strong, reliable, and capable of transmitting emotions of joy. Being the owner of a Divera bike says a lot about who you are as a person and where you aspire to be in the world.
Our logo is based on a symbol referred to as the “Seed of Life”. It is composed of seven interlaced circles, one in the middle connecting the six others around it. This is part of a bigger picture, called the “Flower of life”, consisting of 19 circles. This wonderful and sacred motif occurs all over the world such as: Turkey, England, Ireland, Israel, Egypt, China, Tibet, Greece and Japan, symbolizing the cycle of creation. But since we try to keep it short here, we recommend you to search for ‘sacred geometry – seed of life’ if you are interested to know more.
It took almost a year to fully setup our current production facility in Cluj, Romania. After manufacturing more prototypes, and multiple steps of testing and refining, we now feel confident to launch our bikes to the market, for you to enjoy. In the next lines you can find out more about, the team behind Divera.